'Hamilton' weekend release boosts Disney+ downloads
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'Hamilton' weekend release boosts Disney+ downloads
Signage regarding the coronavirus is seen on a doorway to the testify Hamilton at the Richard Rodgers theater as Broadway shows announced they will cancel performances due to the coronavirus outbreak in Manhattan, New York Metropolis, New York, U.S., March 12, 2020. REUTERS/Andrew Kelly/Files
REUTERS: Walt Disney Co's streaming service app Disney+ was downloaded more than one-half a meg times over the Fourth of July weekend globally, following the launch of musical "Hamilton" on the platform.
From Friday through Dominicus, the mobile app was downloaded 513,323 times globally and 266,084 times in the Unites States, according to data from research business firm Apptopia.
Disney released a film recording of the hitting Broadway musical "Hamilton" on the platform on July iii. "Hamilton", created past Lin-Manuel Miranda, is a rap musical in which African-American and Latino actors play the founding fathers of the United States.
Disney previously planned to debut the film recording in motion picture theaters in October 2021, but the pandemic-induced shuttering of motion picture theaters prompted the launch on the company's streaming service.
Last month, ViacomCBS Inc said the animated family film "The SpongeBob Moving-picture show: Sponge on the Run" volition also debut digitally in the U.Due south. in early 2022 and and then move exclusively to CBS All Access.
Disney+, which launched in November concluding year, had nearly 71.5 1000000 mobile app downloads globally, prior to the weekend bump, Apptopia said. The global numbers exercise not include India or Japan every bit Disney+ rolled into a pre-existing app in those countries.
(Reporting by Ayanti Bera in Bengaluru; Editing by Shounak Dasgupta)
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